Your shopping cart is empty!
Selling a luxury home is not easy by any means, but it’s not as hard as some people think either. Selling a luxury home requires a higher level of expertise which most real estate agents don’t have. Indeed, most agents are clueless when it comes to the luxury home market.
Let’s discuss more on how to sell luxury real estate online.
Have you set the right price for the luxury property? Setting the right price can make all the difference, whether you are selling a property that costs just €150,000 or one that costs €2.5 million.
The luxury home must be priced competitively; otherwise it’s unlikely for it to find too many takers. Look for the prices of comparable luxury properties in the area. For sure, no two luxury homes are the same, but a price comparison would give you a better idea of the right price to set for the property.
Selling a luxury home is all about being proactive – you cannot just list it on a property portal and hope that it sells. It never does, unless you take an active interest in its marketing.
The marketing of the luxury property is all important, especially when you’re trying to sell it online. While you shouldn’t neglect print advertising and direct mailing, much of the marketing today is done on the internet.
Most of your buyers will find you on the internet. It’s important to choose a real estate agent who has their own website or blog, and specialise in online marketing of luxury homes.
Social media is equally important. You want to hire an agent who excels at the use of Facebook Advertising, Twitter and Instagram for marketing. Also, find out if they have a YouTube channel. YouTube marketing is very important and can make all the difference.
Next, you will need your agent to be very good at using pay-per-click advertising on networks such as Google AdWords. This can make all the difference to your advertising campaign.
Finally, the most important thing is to find out where the luxury property will be marketing, and how frequently will it be marketed. Your agent should have a comprehensive marketing plan to draw upon.
The presentation is the key when selling a luxury home. It is very important to use high quality photographs, videos and use software that provide a virtual tour of the house. The important thing is to give your buyers a feel of the house, to give them an idea of what they can expect.
90% of buyers who have purchased luxury homes online say that the photographs and the videos influenced them more than anything else about the property.
It’s important to hire a professional photographer to take quality photos and videos of the house. If a picture is worth a thousand words, a quality video or virtual tour is worth a million!
It’s important to sell the luxury home at the right time. Timing is very important as you probably won’t a great price for it if you attempt to sell the luxury property during a recession. So don’t get too greedy and sell as quickly as you can when the economy is doing well, as there is no way to predict when things might take a turn for the worse.
Contact the experts today to sell luxury real estate online.